Sparkasse Schwaz “Doctors Campaign”
Rooted in the region. Personal presence.
About the customer
Since 1872, SPARKASSE Schwaz has been one of the region’s most important financial partners. With personal advice, regional presence, and modern financial solutions, it supports individuals, businesses, and freelancers in all financial life stages.
Challenges
The goal was to specifically highlight selected performance areas of SPARKASSE Schwaz and authentically convey their expertise to the outside world. In particular, the focus was on positioning themselves as a strong partner for freelancers and the professional presentation of the housing experts.
Our solution
We designed a targeted campaign that combines authentic visual worlds and strategic media work to communicate the expertise of the Sparkasse Schwaz in a relatable way.
Corporate Design & Brand Image
Development of a consistent corporate design that seamlessly integrates into the Hans Picker GmbH brand world and serves as the foundation for all media.
PR & Media work
Concept and creation of press reports to position the SPARKASSE Schwaz as a competent partner for freelance professions. The content was specifically prepared and published for regional media.
Content Creation
Conceptualization and implementation of a photo shoot to authentically and credibly portray doctors, consultants, and their services.
PR & Media work
Concept and creation of press reports to position the SPARKASSE Schwaz as a competent partner for freelance professions. The content was specifically prepared and published for regional media.
The result