Salzbergwerk Berchtesgaden
Experiential worlds digitally staged
About the customer
The Berchtesgaden salt mine is a modern adventure mine and a popular destination for excursions in Bavaria. Deep within the mountain, visitors are greeted by a fascinating journey into the world of salt, characterized by adventure, mysticism, and impressive insights.
Challenges
The goal was to make the unique experience of the salt mine also accessible digitally and to convey the fascination of the place through social media. The content was intended to attract attention, evoke emotions, and inspire people to visit the site.
Our solution
We developed a social media content strategy with a focus on visual staging and storytelling.
Content Strategy
Development of a social media content strategy with a focus on visual staging and storytelling.
Content Creation
Conceptualization and production of photo and video content to emotionally portray the experience.
Social Media Content
Creation of dynamic formats such as Reels to target and activate the target audience.
Online Marketing
Creation and management of online marketing campaigns on various social media platforms.
Content Strategy
Development of a social media content strategy with a focus on visual staging and storytelling.
Content Creation
Conceptualization and production of photo and video content to emotionally portray the experience.
Social Media Content
Creation of dynamic formats such as Reels to target and activate the target audience.
Online Marketing
Creation and management of online marketing campaigns on various social media platforms.
The result