Bus travel in Tyrol
Campaign with impact. For more attention in everyday life
The Austrian Economic Chamber (WKO) represents the interests of the domestic economy and actively advocates for the further development of various industries. As part of the Bus Transport Sector, an initiative was launched to strengthen the role of bus drivers in society.
The goal was to develop a campaign that would generate attention, stimulate reflection, and foster a societal shift in the way bus drivers are treated. The message should be conveyed clearly, emotionally, and effectively across various channels.
Our solution
Together with the representatives of the WKO, we developed a holistic campaign, from the strategic basis to implementation through all relevant channels.
Strategy & Concept
Developing a holistic campaign strategy as the basis for clear, effective communication.
Corporate design
Design of an independent visual identity to clearly position the campaign.
Graphics & Design
Development of all campaign assets for print and digital channels in a consistent look & feel.
Content Creation
Production of photo and video content for the emotional and targeted communication of the campaign message.
Campaign & Reach
Implementation of a cross-channel campaign including online marketing, a landing page, and accompanying PR work.
Strategy & Concept
Developing a holistic campaign strategy as the basis for clear, effective communication.
Corporate design
Design of an independent visual identity to clearly position the campaign.
Graphics & Design
Development of all campaign assets for print and digital channels in a consistent look & feel.
Content Creation
Production of photo and video content for the emotional and targeted communication of the campaign message.
Campaign & Reach
Implementation of a cross-channel campaign including online marketing, a landing page, and accompanying PR work.