Archdiocese of Innsbruck
Further developing the employer brand strategically
The Diocese of Innsbruck is an important ecclesiastical organization in Tyrol and is engaged in various social, humanitarian and pastoral areas. As an employer, it combines tradition with a clear vision for the future and places people at the center of its activities.
The goal was to better understand the perception of the Diocese of Innsbruck as an employer and to develop a clear, future-oriented positioning. This involved taking into account different employee groups, making internal needs visible, and creating a solid foundation for future communication.
Our solution
We developed a comprehensive strategic framework that connects analysis, participation, and communication.
Workshop
Conceptualization and implementation of a workshop to jointly develop key topics and objectives.
Analysis & Insights
Conducting empirical social research and deriving key insights regarding the perceptions and needs of employees.
Communication strategy
Development of an employer branding strategy with a focus on a clear and future-oriented employer positioning.
Content production & visual appearance
Photo production for the authentic and accessible representation of the organization, including a new direction for the visual appearance.
Workshop
Conceptualization and implementation of a workshop to jointly develop key topics and objectives.
Analysis & Insights
Conducting empirical social research and deriving key insights regarding the perceptions and needs of employees.
Communication strategy
Development of an employer branding strategy with a focus on a clear and future-oriented employer positioning.
Content production & visual appearance
Photo production for the authentic and accessible representation of the organization, including a new direction for the visual appearance.