RTA Campaign - BKH Kufstein
Targeted recruitment for medical professionals
With approximately 1,400 employees, the District Hospital Kufstein is one of the largest employers in the Kufstein district. Together with representatives from the BKH Kufstein, we are further developing internal and external communication and ensuring sustainable recognition.
The goal was to specifically target qualified radiology technicians and efficiently fill open positions. The challenge was to reach a specialized target group in the medical field precisely through digital channels.
Our solution
We developed a data-based online recruiting campaign that combines strategy, funnel logic, and performance marketing.
Recruitment strategy
Design and implementation of a data-based online recruitment campaign to target the target audience.
Content Creation
Development and design of campaign subjects as well as photo production for authentic and targeted content.
Funnel & Conversion
Design and implementation of a recruiting funnel for the structured collection and routing of applications.
Performance & Optimization
Monitoring, ongoing optimization, and evaluation of campaign performance to continuously improve results.
Recruitment strategy
Design and implementation of a data-based online recruitment campaign to target the target audience.
Content Creation
Development and design of campaign subjects as well as photo production for authentic and targeted content.
Funnel & Conversion
Design and implementation of a recruiting funnel for the structured collection and routing of applications.
Performance & Optimization
Monitoring, ongoing optimization, and evaluation of campaign performance to continuously improve results.